Posts by mvenus

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Future Announces New Technology Portfolio Bookazine Strategy For 2015 Focusing On Core Markets

February 11th, 2015 Posted by News, Uncategorized No Comment yet

Future, the international media group and leading digital business, today revealed its new 2015 Bookazine strategy for its Technology portfolio.

Streamlined and re-focused, there are four clearly defined series for different user types and needs – Made Simple, Handbook, Guru Guide and Technology Tips Guide.

Each series will have a consistent design with easy-to-understand memorable branding. Each issue will come with a free digital edition available through a voucher mechanic.

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Made Simple Series – Targets the entry-level users in mass consumer markets. They will have 148 pages and a friendly, humanised design that will focus on mass consumer products such as the iPhone. They will retail at £9.99.

Handbook Series – Targets the enthusiasts in mass consumer markets who want a comprehensive guide to using their new product to its absolute capacity. They will have 180 pages and will again focus on the mass consumer products such as the iPhone. They will retail at £12.99.

Guru Guide Series – Targets the advanced users in specialist markets who want to go to the next level. They will have 180 pages and an encyclopaedia-style design that will focus on topics of interest to advanced PC users, Linux enthusiasts and businesses. They will retail at £12.99.

Technology Tips Guide – Targets people of all skill levels wanting a dip-in/dip-out guide to popular software and hardware. They will have 148 pages and a brightly coloured ‘desk reference’ design that will focus on topics of interest to advanced PC users, Linux enthusiasts and businesses. They will retail at £9.99.


Paul Newman,Group Editor-in-Chief of Future’s Technology Group, says, “These new Bookazines series offer the perfect extension to what Future’s core brands such as TechRadar, T3 and Linux Format already offer. Whether a novice or expert, there will be a series for all users in our core markets to ensure that they get the most from their tech.”

Nick Merritt, Head of Content and Marketing for Future’s technology portfolio, says, “Our brands are leaders in the world of consumer and business tech media. This new Bookazine strategy allows us to talk directly to our core markets and offer them an extension to what they already love about our titles. Consumer tech is one of the most exciting markets in the world and by offering these premium titles, we are ensuring that consumers have the chance to make the most of their latest device.”

For more information please contact Ben Pester at Pester PR on

+44(0) 7968 144 230 or ben@PesterPR.co.uk

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The UK’s Leading Technology News and Reviews Website, TechRadar, Unveils New Look Website

February 9th, 2015 Posted by News, Uncategorized No Comment yet

New Wearables Channel

Enhanced E-Commerce

New Responsive Capabilities

20 January 2015Future plc, the international media group and leading digital business, has today unveiled significant developments to its market-leading website TechRadar.com with the launch of a new responsive site and the arrival of a new channel, covering the growing wearable technology category.

As the UK’s most popular technology news and reviews website, and with more than 27 million users globally, TechRadar is one of the most influential tech websites on the planet. Covering the world of wearable technology from its tentative first steps, today sees the site launch a dedicated home for this now vibrant and burgeoning market. Find it at www.techradar.com/wearables

In addition, TechRadar is launching a new responsive design that will give users a greater and more consistent experience across all devices.

Further upcoming developments include the launch of an enhanced phone comparison service, which will enable phone buyers to more easily browse multiple phone deals, comparing offers to help make informed decisions alongside TechRadar’s market-leading reviews.

Patrick Goss, Global Editor in Chief of TechRadar says; “We’re all delighted that TechRadar’s new look has made it even easier to read the best reviews, features and technology news on the planet. With more and more of us reading the web on tablets and phones, it was hugely important to have a site that felt functional whatever the screen size, and the arrival of a new wearables channel marks a new chapter as technology gets ever more intertwined in our everyday lives.”

Nick Merritt, Head of Content and Marketing for Future’s technology portfolio, says, “TechRadar has become one of the most important destinations in the tech purchasing process. In a world where technology has become part of everyday routine, TechRadar’s opinion has never been more important. These developments will give TechRadar users a much better experience from research to purchase.”

For more information please contact Ben Pester at Pester PR on

+44(0) 7968 144 230 or ben@PesterPR.co.uk

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TotalFilm.com and SFX.co.uk join forces with gaming giant GamesRadar.com to form GamesRadar+

November 20th, 2014 Posted by News, Uncategorized No Comment yet

Future plc, the international media group and leading digital business, today launches GamesRadar+, the most significant development ever of its global GamesRadar.com brand.

Gamesradar+ signifies the broadening of the market leading gaming site as it launches three significant new channels – Movies, TV and Cool Stuff. The migration of TotalFilm.com and SFX.co.uk onto Gamesradar, creating the new Gamesradar+, echoes the progression of how traditional gaming consoles, such as the Playstation 4 and XBox One, have become home entertainment devices.

The new Movie channel will be powered by Total Film, with SFX powering the TV channel, whilst the Cool Stuff channel will be a place for editors and readers alike to share relevant content from across the internet with like minded people in the GamesRadar+ community.

In its 17 year history, Total Film magazine has established itself as one of the leading titles in the global movie market. SFX magazine, celebrated its 250th issue earlier this year and is the world’s leading science fiction title, and GamesRadar has become a global powerhouse in all gaming, read each month by an audience of over 6.5 million. GamesRadar+ will now be a one-stop destination for audiences who love Games, Movie and TV.

The migration of two leading websites into GamesRadar+ has been a priority project for Future over the last few months. It signifies the start of an ambitious process to develop Gamesradar+ into one of the leading games and entertainment sites in the world.

The new Gamesradar+ will also enable readers to view, share and comment on stories more easily and on a more mobile-friendly website. There will be no changes to Total Film or SFX print or digital magazines.

Declan Gough, Future’s Head of Content & Marketing, Film, Games & Music, says “The arrival of Movie and TV content onto GamesRadar+ via the world renowned experts on Total Film and SFX will give the site an unbeatable edge when it comes to delivering gaming and entertainment content. Our research has shown clearly that consumers are not exclusively into just gaming, and with the development of the new consoles into powerful, all-encompassing entertainment systems, now is the perfect time to reflect this with the development of Gamesradar+.”

Sophia Tong, Global Editor-in-Chief for GamesRadar+, adds: “I’m thrilled to have the TotalFilm and SFX team join the GamesRadar family to power the new movie and TV channels with the launch of GamesRadar+. The team brings their extensive knowledge and expertise in an area that feels like a natural extension for the next phase of the website that gamers can enjoy.

“We’ve also launched a new channel called ‘Cool Stuff’, a place where all the editors and readers can share anything they’re passionate about, such as toys, soundtracks, books, or board games. GamesRadar+ is truly a global website with best-in-class journalists in the US, UK, and Australia to provide the most up to date news, 24 hours a day. As a team, we will continue to produce the quality of content that has become expected of these brands.”

GamesRadar+ is the name of the new site reflecting the additional content, and it can be found at the existing URL www.GamesRadar.com.

All existing content from TotalFilm.com has been migrated to the new destination, and archives from SFX.co.uk will be available soon.

For more information please contact Laura Driffield laura.driffield@futurenet.com or ben@PesterPR.co.uk

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Microsoft Chooses Future plc for Six-Figure Promotional Campaign for XBox One Exclusive, Sunset Overdrive

November 20th, 2014 Posted by News, Uncategorized No Comment yet

Future Fusion, Future plc’s in-house content marketing agency, has been awarded an exclusive partnership deal by Microsoft, for a one month long promotional campaign for the Xbox One exclusive, Sunset Overdrive.

The six-figure deal will see the creation of a multi-platform, multi-brand campaign across CVG.com and promoted in Future’s leading Games, Tech and Film portfolios including the brands T3, Total Film and Edge.

The deal is formed of three distinct areas;

  1.  A bespoke microsite housed on CVG.com, which consists of exclusive blogs, Sunset Overdrive breaking news and exclusive imagery, all of which can be viewed at www.computerandvideogames.com/sunset
  2. Targeted promotional content including four online Sunset TV shows and advertorials.
  3. A 12-page print supplement that will be distributed to over 200,000 recipients via T3, SFX, Total Film, Official Xbox, Edge and GamesMaster magazines.

Released on 31st October, Sunset Overdrive has been met with universal critical acclaim. This open-world third person shooter has topped the Independent Formats UK Sales Charts and hit number 2 in All Formats chart, second only to record smashing FIFA 15.

Jeff Turner, Commercial Director, Future plc says: “Future Fusion is uniquely able to market directly to high spend gamers, as well as the casual gaming community, so we’re delighted to work with Microsoft on the Sunset Overdrive campaign. As a marquee title, we’ve offered a campaign that fits the game’s broad appeal, and our best-in-class journalists have delivered in-depth content designed to appeal to each audience segment.”

For more information, please contact Ben@PesterPR.co.uk or +44(0)7968 144 230