Monthly Archives: February, 2015

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Future Announces New Technology Portfolio Bookazine Strategy For 2015 Focusing On Core Markets

February 11th, 2015 Posted by News, Uncategorized No Comment yet

Future, the international media group and leading digital business, today revealed its new 2015 Bookazine strategy for its Technology portfolio.

Streamlined and re-focused, there are four clearly defined series for different user types and needs – Made Simple, Handbook, Guru Guide and Technology Tips Guide.

Each series will have a consistent design with easy-to-understand memorable branding. Each issue will come with a free digital edition available through a voucher mechanic.

THZ01.cover                  TGG01.cover                TMS01.cover                  TTZ01.cover

Made Simple Series – Targets the entry-level users in mass consumer markets. They will have 148 pages and a friendly, humanised design that will focus on mass consumer products such as the iPhone. They will retail at £9.99.

Handbook Series – Targets the enthusiasts in mass consumer markets who want a comprehensive guide to using their new product to its absolute capacity. They will have 180 pages and will again focus on the mass consumer products such as the iPhone. They will retail at £12.99.

Guru Guide Series – Targets the advanced users in specialist markets who want to go to the next level. They will have 180 pages and an encyclopaedia-style design that will focus on topics of interest to advanced PC users, Linux enthusiasts and businesses. They will retail at £12.99.

Technology Tips Guide – Targets people of all skill levels wanting a dip-in/dip-out guide to popular software and hardware. They will have 148 pages and a brightly coloured ‘desk reference’ design that will focus on topics of interest to advanced PC users, Linux enthusiasts and businesses. They will retail at £9.99.


Paul Newman,Group Editor-in-Chief of Future’s Technology Group, says, “These new Bookazines series offer the perfect extension to what Future’s core brands such as TechRadar, T3 and Linux Format already offer. Whether a novice or expert, there will be a series for all users in our core markets to ensure that they get the most from their tech.”

Nick Merritt, Head of Content and Marketing for Future’s technology portfolio, says, “Our brands are leaders in the world of consumer and business tech media. This new Bookazine strategy allows us to talk directly to our core markets and offer them an extension to what they already love about our titles. Consumer tech is one of the most exciting markets in the world and by offering these premium titles, we are ensuring that consumers have the chance to make the most of their latest device.”

For more information please contact Ben Pester at Pester PR on

+44(0) 7968 144 230 or ben@PesterPR.co.uk

techradar

The UK’s Leading Technology News and Reviews Website, TechRadar, Unveils New Look Website

February 9th, 2015 Posted by News, Uncategorized No Comment yet

New Wearables Channel

Enhanced E-Commerce

New Responsive Capabilities

20 January 2015Future plc, the international media group and leading digital business, has today unveiled significant developments to its market-leading website TechRadar.com with the launch of a new responsive site and the arrival of a new channel, covering the growing wearable technology category.

As the UK’s most popular technology news and reviews website, and with more than 27 million users globally, TechRadar is one of the most influential tech websites on the planet. Covering the world of wearable technology from its tentative first steps, today sees the site launch a dedicated home for this now vibrant and burgeoning market. Find it at www.techradar.com/wearables

In addition, TechRadar is launching a new responsive design that will give users a greater and more consistent experience across all devices.

Further upcoming developments include the launch of an enhanced phone comparison service, which will enable phone buyers to more easily browse multiple phone deals, comparing offers to help make informed decisions alongside TechRadar’s market-leading reviews.

Patrick Goss, Global Editor in Chief of TechRadar says; “We’re all delighted that TechRadar’s new look has made it even easier to read the best reviews, features and technology news on the planet. With more and more of us reading the web on tablets and phones, it was hugely important to have a site that felt functional whatever the screen size, and the arrival of a new wearables channel marks a new chapter as technology gets ever more intertwined in our everyday lives.”

Nick Merritt, Head of Content and Marketing for Future’s technology portfolio, says, “TechRadar has become one of the most important destinations in the tech purchasing process. In a world where technology has become part of everyday routine, TechRadar’s opinion has never been more important. These developments will give TechRadar users a much better experience from research to purchase.”

For more information please contact Ben Pester at Pester PR on

+44(0) 7968 144 230 or ben@PesterPR.co.uk